Elliot Vance

Elliot Vance

I'm Elliot Vance. Stack Frame is a personal project rather than a company: I have a regular day job and I build these calculators in my spare time as a hobby, mostly by writing code with AI assistants and then checking the maths by hand against a worked example before a page goes live. The site started because I kept needing the same handful of numbers twice a month — freight class and pallet density at work, loan payoff and tax estimates at home. Instead of rebuilding the same spreadsheet every time, I turned each one into a small web calculator and put them in one place. I'm not an accountant, financial adviser, lawyer, insurance agent, engineer, appraiser or medical professional. I hold no licence in any of those fields and I don't work in them. Every tool here is an aid for estimating and comparing: formulas come from published references and official sources, reference values (tax brackets, contribution limits, freight indices) change over time, and a result is only as good as the numbers you type in. If something looks wrong, email [email protected]. I read every message, fix what is broken, and note the correction on the tool page.

How to Estimate Brand Awareness Reach: From % to People

How to Estimate Brand Awareness Reach: The Core Calculation Most Teams Skip To estimate brand awareness reach, multiply your defined target population by your awareness percentage from surveys or benchmarks, then adjust for channel overlap. The base formula is Estimated…